Executives, celebrities are rushing to take this scholar’s $18K course
Marketing guru Anita Elberse’s program – The Business of Entertainment, Media, and Sports – has become a blockbuster for Harvard Business School, and drawn some big names.
A swarm of students waits in the classroom at Harvard Business School’s McCollum Hall to take selfies with Anita Elberse.
They’ve just finished her sought-after executive education course, and though a bunch of big names are among the most recent batch of grads – skier Mikaela Shiffrin, ex-Daily Show comedian Roy Wood Junior, FIFA World Cup winner Juan Mata – Elberse is evidently the bigger star on campus.
Bloomberg Businessweek
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In North America
Fetching latest articles