His teachers said he’d end up in jail. Now he’s on the Young Rich List

Jake Paco climbs on top of his black Rolls-Royce Wraith, parked in the middle of his warehouse office in Sydney’s Alexandria, and sits on the roof, resting his white Dior trainers on the windshield. His arms and legs are covered in tattoos, a gold Rolex hangs loosely from his wrist and around his neck is a 14-carat gold chain with a “G” stacked full of diamonds.

The G is for his streetwear label Geedup Co, which launched in 2010 and has grown into a cult brand, catapulting Paco onto the Young Rich List this year with a $60 million fortune. The personalised number plate on his Rolls doubles as a business strategy; PFK stands for Play For Keeps. “If you are not all in, don’t even start. That’s what it means,” he says.