Analysis
How the Domino’s Japanese dream died
The pizza business failed to recognise that Japan’s explosive growth in lockdown was due to its convenient delivery service rather than a shift in consumer taste.
Staff
Tokyo | When Domino’s Pizza chief executive Don Meij told investors in 2022 that the pizza chain had cracked Japan, there was a long, drawn-out silence.
Domino’s Japan business had enjoyed explosive growth during the COVID-19 lockdown period, but some wary investors weren’t convinced the Japanese consumer had changed their behaviour.
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