Simone Bruni

This month, Demo Diva celebrates 17 years since its first demolition, and as the business continues growth, Founder Simone Bruni is celebrating its “coming of age” by taking the Demo Diva brand to the next level. Beyond demolitions, dumpsters, and asbestos abatement, Demo Diva will soon launch its private label of working-girl, outdoor apparel and inspiring, informational videos on the Demo Diva YouTube channel.

“This community continues to propel me with its enthusiasm,” says Simone. “This is a sole-proprietor, female-owned business, and I’m propelled by the positive energy of our customers and the women who find inspiration in the boldness and resilience of Demo Diva.”

After adding a new fitness routine to her schedule and committing to cycling 100 miles per week, Simone has found that fitness and focus go hand in hand. She credits a stronger body and mind for motivating her to undertake this long-planned brand expansion. Recipient of a 2022 CityBusiness ICON Award, Simone is excited to give back to the community by donating services to Hope Hotel, which offers shelter and support for single mothers facing homelessness. 

6246 Memphis Street, New Orleans