One of the fastest growing categories for Young Rich Listers – vanity

Today we’ve actually launched SmileStikas,” says Alex Tomic. “It’s a temporary sticker for your teeth.” Yes, you read that right – stickers for your teeth. And if that sounds like a mistake rather than a business opportunity, listen up: Tomic, who just turned 30, is probably onto something.

After all, his other products – teeth whitening kits, flavoured toothpastes attractively packaged in pastel tubes – have been sellouts, netting him and Nik Mirkovic, 28, the co-founders of Hismile, a combined net worth of $710 million, more than double last year’s total, putting them at 22 and 23 on the Young Rich List.