Streaming, catch-up services on verge of eclipsing TV advertising

Broadcasters will make the same revenue from advertising on streaming and catch-up services as they do from free-to-air television within four years amid a reinvention of the media’s business model.

That’s the conclusion of a comprehensive sector outlook report published by PwC on Tuesday, which found revenue growth had stalled in the last year, falling from 6.6 per cent in 2022 to 2.8 per cent. The survey covers television, publishing, film, gaming and other forms of entertainment.