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    ‘We couldn’t believe it’: Insiders reveal how PwC unravelled as scandal broke

    For the first time, the Financial Review tells the story from the perspective of the people inside PwC and the Tax Office, based on interviews with more than 40 insiders. This is part 1: the Luke and Tom show.

    Luke Sayers (left), pictured in 2013 when he was CEO of PwC Australia, with then PwC managing partner of tax and legal, Tom Seymour. Luis Enrique Ascui

    Edmund TadrosProfessional services editor

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    Tom Seymour appeared relaxed and confident. Sitting on his own in a meeting room in Brisbane, wearing a dark jacket and no tie, the PwC Australia chief executive was about to explain to partners how the firm was dealing with what has become known as the tax leaks scandal.

    To the 900 partners tuning in to the webcast, from meeting rooms, client sites and offices around the country, Seymour did not appear panicked about the controversy engulfing the firm.

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    Edmund Tadros
    Edmund TadrosProfessional services editorEdmund Tadros leads our coverage of the professional services sector. He is based in our Sydney newsroom. Connect with Edmund on Twitter. Email Edmund at edmundtadros@afr.com.au

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